My Services

  • 📈 E-commerce Performance & Revenue Analysis
  • 🧠 Customer Insights & Segmentation
  • 🎯 Marketing Attribution & Campaign Optimization
  • 🔍 Funnel & Conversion Optimization
  • 📊 KPI Dashboards & Reporting Automation
  • 🧹 Data Cleaning & Quality Assurance

Tools I Use

Excel icon
Excel
Power BI icon
Power BI
SQL icon
SQL
Python icon
Python
Google Analytics icon
Google Analytics

eCommerce Business Performance Analysis

I analyzed ShopSphere’s 2021 e-commerce performance, uncovering soaring revenue ($1.45M, up 93.72%) and orders (24,306, up 91.48%). I pinpointed top categories like Outerwear & Coats and Jeans, but flagged high returns in Jumpsuits & Rompers. My recommendations? Optimize pricing, target young customers with trendy campaigns, diversify traffic from search (69.4%), and refine product offerings by boosting Tops & Tees while clearing aging stock. The result: a sharper strategy for sustained growth and profitability!

ShopSphere Power BI Dashboard

Amazon Sponsored Products Campaign Report

I analyzed an Amazon Sponsored Products campaign, spotting high-ROAS keywords to amplify ad spend for maximum impact. I recommended cutting budget on non-converting terms, optimizing bids and match types for better visibility and clicks. Suggested sharper ad creatives to boost engagement and addressed sizing issues to reduce returns. My insights paved the way for a streamlined campaign with enhanced efficiency and profitability!

Amazon Campaign Power BI Report

Order Fulfillment Analysis

I analyzed an e-commerce store’s 2023 order fulfillment, revealing swift 1-day shipping but a 3-day delivery lag. High returns in Jumpsuits & Rompers (11.42%) signaled fit issues, while Chicago IL’s 51.51% delay rate exposed logistical hiccups. I recommended optimizing logistics, enhancing sizing guides, and leveraging Houston TX’s revenue strength. My SQL-driven insights set the stage for smoother operations and happier customers!

Order Fulfillment Analysis Visualization

Customer Analysis for Revenue Optimization

I dove into ShopSphere’s customer data with SQL, uncovering high-value segments and churn risks. The 26-48 age group (38.78%) drives sales, but a 95.24% month-1 churn rate screams for action. I recommended targeting high-CLTV customers (up to $38,965.77) with personalized offers, boosting repeat purchases (37.74%), and focusing ads on key demographics. My RFM analysis pinpointed loyal spenders, setting the stage for smarter marketing and soaring revenue!

Customer Analysis Visualization

HR Analytics

I turned raw HR data into a powerful story, uncovering who’s thriving, why people leave, and how diversity and training impact performance. Through interactive Power BI dashboards, I helped HR see beyond numbers, spot patterns, and make smarter decisions that boost employee retention, performance, and inclusivity.

HR Analytics Power BI Dashboard

Revenue, Profitability, and Inventory Analysis

I used SQL to uncover what was driving revenue and profit growth for an e-commerce store while pinpointing costly inventory issues. I flagged slow-moving stock, low-demand products, and seasonal sales dips, then delivered targeted solutions like promoting high-margin items and restocking best-sellers to boost profitability and streamline operations.

Inventory Analysis Visualization

Data Cleaning

I transformed a messy 20,000-row e-commerce dataset into a clean, analysis-ready resource. I fixed formatting, standardized values, corrected misspellings, and flagged deeper issues for business teams. By solving data consistency and quality problems, I turned chaos into clarity, ready for insights and decisions.

Data Cleaning Visualization